Nicole And Joel At Esprit

Nicole Richie and her boy Joel Madden made an appearance at the Esprit Grand Opening Celebration held at an Esprit store on Thursday (March 3) in Santa Monica Calif.

The couple were thrilled and touched since their Richie-Madden Children’s Foundation will receive 10% of the proceeds from purchases made at Esprit.

Speaking at the event, Nicole shared:

“We’re very humbled. Esprit has been around for so long. I was wearing Esprit when I was a kid. It’s just so amazing that someone like Esprit is supporting something that we started, it’s actually really amazing.”

Nicole announced on her blog that she’s launching a new collection:

“I am so excited to announce this new venture,” says Nicole. “Majestic Mills and the Cytrynbaums’ expertise and impeccable reputation in the fashion industry makes them the perfect partners to help realize my design vision. I am devoted to creating unique and beautiful pieces that I would want to be enjoyed by everyone.”